As we anticipate the warmer months ahead, it’s essential to align your culinary offerings with the dynamic flavors of the season. Try elevating your bread displays with summer-inspired ingredients. This  presents an exciting opportunity to captivate customers and drive sales.

Here’s what we suggest:

Strategic Placement: Position sun-kissed tomatoes adjacent to artisan bread varieties. This strategic placement encourages customers to explore complementary flavor profiles and prompts impulse purchases. Consider highlighting classic combinations like tomato bruschetta with a curated bread selection. Pair with our Supreme Garlic Batard.

Visual Merchandising: Utilize herbaceous basil as a visual and aromatic cue to elevate the appeal of your bread displays. Grouping fresh basil near artisan bread varieties creates an enticing narrative, encouraging customers to envision culinary possibilities such as caprese sandwiches or basil-infused bread pairings on our Rustic Ciabatta Loaf.

Seasonal Showcase: Showcase sweet, succulent berries as seasonal focal points within your bread section. Incorporating baskets of fresh strawberries, raspberries, and blueberries alongside artisan bread varieties not only enhances visual appeal but also suggests innovative flavor pairings like berry-topped toast with artisanal jams or spreads. Try with our Baguette St. Germain.

Strategic Pairings: Pair creamy avocados strategically with artisan bread varieties to capitalize on summer’s culinary trends. Showcasing ripe avocados next to bread selections prompts customers to envision indulgent creations like creamy avocado toast with our Authentic Artisan Baguette, enticing consumers to make spontaneous purchases.

By incorporating these strategic tactics into your grocery store displays, you’ll not only enhance the appeal of your bread section but also stimulate customer interest and drive impulse purchases. Embrace the seasonal LTO’s and strategically position your artisan bread alongside vibrant summer-inspired ingredients to maximize sales opportunities and captivate shoppers’ imaginations.

Let’s make your bakery a destination for taste, tradition, and culinary excellence.